Created in Italy in 1937, Aurora is the hair-care brand that offers high quality products.
Known as a traditional brand, Aurora has gradually shifted towards «The Vegan Way» philosophy by formulating products based on natural ingredients, researching Eco-Sustainable packaging and materials in respect of the professional, the consumer and the planet.
The mission
Offering professional treatments to salons around the world to protect essential beauty where simplicity is the ultimate expression of authenticity.
The vision
Smart Beauty has Less impact: transforming beauty to be ethical and sustainable with 100% green & vegan hair-care products, respecting environment and consumers.
